Stop being the bottleneck in your own company.

Save 10+ hours a week in less than 30 days.

I extract founders from daily operations, install systems that catch problems early, and get teams actually using AI. Plus a trained admin to run it all — so nothing falls through the cracks.

Companies I've worked with

Coinbase
KushQueen
Mastercard
BDGE
Macy's
CoinLedger
Adidas
MoMA
Rokfin
Amazon
Google
Priceless CPA
Up Town Injury
Directive Consulting

Limited Spots Available

I'm personally involved in every engagement

Because I'm on every strategy call and build your systems hands-on, I only take 2-3 clients at a time.

Sound familiar?

1

Everything runs through you

You're the bottleneck. Every decision, every fire, every question comes to your desk.

2

Same problems keep recurring

You solve something, move on, and three weeks later it's back on your plate.

3

No clear ownership

When something falls through the cracks, there's no accountability—it just lands back on you.

4

Thinking about hiring

You're considering adding headcount, but more people won't fix a systems problem.

You don't have a people problem.

You have a systems problem.

Proven Results

I've helped companies scale from chaos to funded operations

IYK raised $18.9M from a16z

IYK → $18.9M

From zero to funded scalable operation in 18 months

Austin presenting to a16z founders

a16z Workshop

Teaching portfolio founders how to scale operations

Cloud Connex 7-figure exit

7-Figure Exit

Built systems for founder to step back and sell

Austin Marchese

Hi, I'm Austin

I've spent my career building systems that let founders scale without becoming the bottleneck. I'm the founder of The Incubator, and I'm ready to help you scale.

  • Fractional COO at various startups, one of them, IYK, helped raise $18.9M from a16z
  • Brought on Full-Time as COO of IYK
  • Transitioned from IYK to re-establishing my consulting agency
  • 100k+ followers teaching people about AI across YouTube, Instagram & TikTok

Previously:

  • Ran an Engineering team at JPMorgan that replaced Palantir
  • Scaled a Tech & Marketing Consulting agency to 20 people while having a full time job

Here's what we'll build together

01

Reclaim Your Time

Identify the 3-5 recurring tasks eating your week. Build playbooks. Hand them off.

  • Email management, customer service, project updates
  • Social media, reporting, admin work
02

Fix Operations

Stop being reactive. Install weekly rhythms that surface problems before they reach you.

  • Start/end of week checkpoints
  • Metrics tracking on what actually matters
03

Deploy AI (Actually)

Not theory. Specific workflows your team will actually use.

  • Role-specific AI toolkits
  • Automations that save hours every week

8 Weeks to Transformation

Weeks 1-4: Discovery & Build

Audit current state, build playbooks, set up systems

Weeks 5-8: Implementation

Deploy systems, train team, establish rhythms

Week 8+: Optimization

Monthly reviews, continuous improvement

Is this for you?

This is for you if:

  • You're doing $20k+/month
  • Everything runs through you
  • You want systems, not just advice
  • You're ready to implement

Not a fit if:

  • You're pre-revenue or under $20k/month
  • You want someone to "just handle it"
  • You're looking for theory, not implementation
  • You're not willing to change processes

Common Questions

How is this different from hiring a COO?

I'm hands-on building your systems for a fraction of the cost. You get the strategy and implementation without the $200k+ salary.

Will you actually work with me, or your team?

Every strategy call is with me. I build your systems personally. The only thing my team handles is the day-to-day execution once systems are running.

How does AI fit in?

AI is a tool, not magic. We identify the problem first, then apply AI where it creates real leverage—not just for the sake of using AI.

I've tried systems before. They didn't stick.

Because no one was maintaining them. We place a full-time admin (managed by my team) to monitor and maintain everything we build.

Ready to get started?

Book a free strategy call. I'll audit your business and show you exactly where the bottlenecks are—whether we work together or not.

No pressure. Just honest feedback on what's broken and how to fix it.